To begin with — a funny story from the past.

In the very first cinemas of the early days of filmmaking, people flocked to see the shows. Filling the halls was never a problem — there was another issue: ladies of the late 19th and early 20th centuries flatly refused to remove their magnificent hats during the screenings.

Viewers in the middle and back rows couldn’t see a thing — you can probably recall from paintings by French artists of that time what kind of hats were in fashion back then. The cinema administrations tried every possible measure to solve the problem — making announcements, hanging signs, even showing a big on-screen message before the film saying, “Ladies, please remove your hats.”

Nothing worked — the women stubbornly refused to take them off. And it’s understandable — those large and elaborate headpieces were not easy to remove and put back on. In one Paris cinema, the management announced a contest among the staff: whoever came up with an effective solution to the problem would receive a generous prize. The winner was a cashier — an older, and probably rather clever, man who understood women well.

The problem was solved instantly and forever: before the screening, a message would appear on the screen saying, “The cinema administration allows elderly ladies to keep their hats on.” As you can imagine, within seconds, every single woman in the audience hurried to take off her hat — and it became clear there were no “elderly ladies” in the room…

The cashier’s name and the amount of the reward have been lost to history, but the essence of this curious anecdote has remained unchanged from the time of Eve until today — no matter how old a woman is, she strives to look and seem younger; she is ready to go to great lengths in the fight against age; she does not want to be, and does not consider herself, elderly or old. And that’s a good thing — by God, it’s wonderful! It’s good because it motivates a woman to care for herself and her appearance all her life, well into her later years — unlike most men, who, by 50 or 60, and sometimes much earlier, simply give up on themselves, developing bellies and bald spots, and spending every evening with a beer in front of the TV.

​A woman will not give up, will not throw in the towel — she will, one way or another, resist the passing years, wrinkles, bags under her eyes, gray hair, and, if necessary, even a beer-bellied husband.

She will make selfless, even heroic efforts to look younger than her age, to seem fresh, energetic, stylish, and successful… So, from the heart, we wish all the women of the world success in this — and let us try to answer one very simple, but important, question: 
How?​

Healthy Movement 

From early childhood, we are told that movement is life… Doctors, movie characters, gym advertisements, even some friends and acquaintances never tire of convincing us that we need to move, walk, ride a bike, go to the pool…

We hear it so often that sooner or later, we stop paying attention. Morning exercise, physical training, gymnastics — boring and uninspiring… ​

As it’s fashionable to say now — it just doesn’t “click.” Yes, of course it would be good, but we have no time, no conditions, and anyway — maybe later, not now, so please don’t bother us… We don’t have time even for a simple morning warm-up.

We keep postponing that long-promised trip to the fitness center, yet we drag ourselves to the cosmetologist for Botox injections. Brilliant choice! Movement is just as essential and natural a need of the human body as satisfying hunger. Lack of movement is the cause of many dangerous diseases and ailments, including premature aging and death.

In a sedentary lifestyle, not only does the intensity of metabolic processes (the balance of proteins, fats, carbohydrates, water, and salts) catastrophically drop — most vital functions in the human body — blood circulation, lymphatic flow, breathing, digestion, detoxification, and many others — are impossible in a motionless body and directly depend on how we move. By depriving our body of movement, we are literally suffocating it — or simply killing it.

Not instantly, not in one day, or even in one year, but inevitably… Do you really expect to look fresh, young, and beautiful under such conditions?

We must immediately begin a new, active, and mobile life — without it, we don’t even have the slightest chance of improving our health and, of course, our appearance.

No need for records or self-torture on gym machines — start with a brisk walk, at first just a little, but every day; begin with an invigorating morning warm-up, short but daily.

A good set of exercises can easily be found online, and very soon, you won’t be able to live without it — and the positive changes will not take long to appear.

Physical activity and an active lifestyle — that’s our first step.

Massage 

A modern healthy lifestyle includes regular massage sessions.

This is no surprise — massage is one of the oldest methods of improving health and preventing illness, practiced for thousands of years.

Its particular popularity is due to the fact that, with minimal restrictions, massage is beneficial for a wide range of health conditions and problems. When performed properly, massage does not have the side effects that most modern medications do.

As a powerful healing tool, massage affects the entire body — the skin, muscles, circulatory system, lymphatic flow and immune system, central nervous system, and other vital systems and organs.

Massage effectively contributes to:

• improving blood circulation and lymphatic flow;
• cleansing the body;
• strengthening and relaxing muscles, relieving spasms;
• reducing pain;
• boosting the immune system;
• increasing skin firmness and elasticity;
• activating the sweat and sebaceous glands;
• normalizing the psycho-emotional state;
• speeding up metabolic processes;
• reducing swelling;
• enhancing emotional well-being.

The cosmetic benefits of massage are equally important. By stimulating the lymphatic and blood circulation of the skin, massage improves its internal cleansing, blood supply, and nourishment, resulting in pale, dull, or dry skin becoming rosy, firm, and velvety.

Massage relaxes overstrained and tense facial muscles, stretches them, and helps reduce wrinkles, folds, and sagging.

Regular massage is our second step in the right direction — toward health and beauty… It’s time to think about yourself!​

Balanced Healthy Nutrition ​

We won’t lecture you about healthy and unhealthy foods — you already know that your diet should be varied and balanced, that you should avoid overeating, and limit sweets, salty foods, and so on.

But here’s something not everyone realizes: no matter how hard you try, getting truly complete nutrition from supermarket food today is almost impossible.

Even fresh vegetables, fruits, and greens — despite their appetizing appearance — have long ceased to be genuine sources of health. In reality, they are “empty” — industrially produced products that contain barely a quarter of the essential nutrients our bodies need every single day.

And the result? We feel tired, get sick often, and experience a lack of energy. Hair falls out, nails become brittle, cramps bother us, vision worsens, weight increases, and aging comes too early. And most people don’t even suspect the simple truth: the cause may be nothing more than a chronic deficiency of vitamins and minerals — a condition that almost all modern people live with.

Now ask yourself — do you really expect to look fresh, young, and beautiful under such conditions?

What can we do?

We have two options:

Start a small farm in an environmentally clean area and grow a wide variety of vegetables and greens for our own table using traditional methods.

Or take high-quality vitamin and mineral supplements on a regular basis — there’s no other choice. Complete and balanced nutrition, enriched with quality vitamin and mineral complexes, is our third and very important step!

Don’t forget it!​

WATER ​

The foundation of life, the mother of all living things — there’s no need to explain how important water is for every human body. Many people have, of course, heard that we need to drink enough water, but usually we don’t think about it seriously.

We simply assume: if we’re not thirsty, there’s no problem. This is a big mistake — what matters is not how much liquid we drink, but how much pure water we drink. It is pure water — and only pure water — that our body truly needs.

Only pure water cleanses and nourishes our system. Instead, we pour liters of aggressive and toxic solutions into ourselves — coffee, tea, milk, boxed juices, sugary sodas, and similar junk. Instead of cleansing and freshness, we bring hostile streams of poisonous sludge into our bodies, damaging our kidneys, liver, pancreas, and everything else. Instead of flushing out toxins, we keep adding more and more poisons, giving ourselves no chance to recover.

And yet we still hope to look fresh, young, and beautiful? You probably know that chronic dehydration leads to weight gain and obesity, while drinking enough pure water speeds up metabolism and supports healthy weight loss.

A shortage of pure water also causes a severe imbalance in the body’s water-salt ratio, which — among many other serious issues — leads to noticeable cosmetic problems, showing up first on our faces.

Over-salted intercellular fluid causes an osmotic effect, making skin and other tissue cells shrink and shrivel like cucumbers in brine, losing volume and elasticity — naturally leading to the appearance of new wrinkles and the deepening of old ones.

Healthy hydration is our fourth step. A simple and effective method: gradually replace the drinks you’re used to consuming daily with pure water.

For example, if you want a cup of coffee, make yourself drink a glass of water first and wait ten minutes. Do the same with cola, lemonade, boxed juice, and all the other stuff your hand still habitually reaches for.

Drink a bottle of pure water — then you can have that bottle of cola, if you still want it. Very soon your drinking habits will change, and pure water will become your main beverage.

The sight of sugary fizzy poison will start to disgust you, and a polite cup of coffee at a friend’s house will become a rare exotic treat.

What you drink will start cleansing your body instead of poisoning it — and you will see and feel the results in yourself.

We can’t change our health and beauty without changing our drinking habits!​